Could Salmon be the New Xmas Dinner?

Salmon threat to turkey - Local News - The Marlborough Express
The days of the traditional roast turkey on the Kiwi Christmas dinner table may be over, and the salmon industry looks to be one of the major beneficiaries.

The New Zealand King Salmon Company recorded a 30 per cent jump in New Zealand sales for December 2008, with 426 tonnes of salmon sold on the New Zealand market, which equated to $6 million.

New Zealand King Salmon had just under $10 million in sales worldwide, which was a record for it.

Said the companies chief executive, Paul Steere, "I'd prefer a nice bit of salmon as opposed to an expensive turkey with all the trimmings and we have to think that the general public have a similar school of thought, too."

And, according to Scenic Circle Blenheim Hotel chef Chris Fortune,

Mr Steere may not be too far off the mark with many people looking for lighter style or healthier options for dinner, and salmon was one of these.

Strongest sales growth was in the New Zealand market followed by North America, where sales to Canada more than doubled. Sales to the United States were up by 30 per cent.

SOURCE - The Marlborough Express | Friday, 09 January 2009

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